What is old row?

Old Row is a popular social media brand and lifestyle company that gained prominence through its humorous and controversial content targeted at college students and young adults. The brand originated as an Instagram account in 2011 and has since expanded its presence on various social media platforms, including Twitter, Facebook, and Snapchat.

Old Row's content predominantly consists of memes, viral videos, and satirical posts related to college life, sports, partying, and Southern culture. Their content often involves excessive drinking, party antics, and stereotypes, which has led to both criticism and a devoted following.

The brand also sells merchandise, including shirts, hats, and accessories, all featuring their logo and humorous slogans. Old Row has capitalized on its popularity by organizing events like tailgates, parties, and promotional tours, which attract a large number of college students and young adults.

While Old Row's content and approach have drawn criticism for promoting excessive drinking and reinforcing negative stereotypes, it has nonetheless cultivated a strong and loyal following, especially among college students in the Southern United States. The brand's success can be attributed to its ability to resonate with its target demographic by offering relatable and entertaining content.

In recent years, Old Row has expanded its reach by collaborating with other popular social media influencers and partnering with companies for sponsorships and advertising. Despite controversies and backlash, the brand's online presence continues to grow, proving its appeal to a specific segment of the young adult population.